[adsense] Many roasters and coffee companies hold coffee cuppings that are open to the public, mainly because they want to show off some new coffees they just got in and get their customer's opinion. Cuppings are also held for buyers so they can try the coffee before they purchase any lots. Big companies, such as Starbucks, will hold coffee cuppings within their company so … [Read more...]
[adsense] Coffee professionals attend 'coffee cuppings' so they can essentially 'try before they buy'. They look for certain characteristics in a good cup of coffee, as well as defining tastes that set a coffee apart from the rest, before they decide to buy a lot of coffee from a coffee harvester. The cuppings are held after a fresh harvest, and after the crop has been … [Read more...]